“Live, local and responsive.” That’s the plan for WAMD when the Aberdeen radio station comes back on the air, pending FCC approval of a purchase by Radio Broadcast Communications Inc., according to company owner Bill Parris.
WAMD 970 AM was silenced under the ownership of Salem Communications, which powered down the station under FCC rules to allow another of its stations to go to maximum power in the New York City market. Parris told The Dagger that Radio Broadcast Communications bought WAMD from Salem for a dollar and plans to bring it back with a broadcast mix of music and talk.
The format will include a live morning show and DJ’s discussing community news and issues that are “as local as local gets”, Parris said, including high school sports. The music will be Top 40, up-tempo oldies, with “oldies” defined as hits from 1965 to the present. Specialized programming will be added on the weekend.
The purchase of WAMD by Radio Broadcast Communications happened about a month ago, according to Parris. He said he expects word from the FCC in January and the new format could be on the air by late February.
In the meantime, Parris said the aging Aberdeen studio is being gussied up for a comeback – offices are being refurbished, some new broadcasting equipment is being brought in, and DJ’s are being interviewed.
Parris said his Maryland-based Radio Broadcast Communications also owns WKHZ in Easton and is purchasing WYRE in Annapolis, in addition to operating a Pasadena TV and music production studio, and the entertainment website KHZTV.com.
The purchase of WAMD is part of a larger effort to revive local full service radio, Parris said, describing his plan further via email:
“We are attempting to develop a new business model for radio stations by combining old and new media. The radio network will be the filler programming when WAMD is not doing its local programming but the net is Maryland, so all will be local.”