From Harford County Public Schools:
C. Milton Wright High School students from Mr. Joe Davis’ Marketing II class just got a lesson they are likely to remember. The class successfully completed the development of two promotional offers for all teachers and HCPS high school students at two Harford County Burger King locations. The class of 30 students spent several weeks working with Dominic Rose, operations manager for Harloe Management Group, which is the owner of eight Burger Kings in Baltimore and Harford counties. Students were tasked with developing two promotions that would increase customer counts at two area Burger Kings. Students researched the current product offerings and promotions for Burger King and compared it to the direct competition. The class collaborated with Mr. Rose to refine the promotional ideas that were developed in class. As a result of the collaboration, a twitter account was established: @BKFountainGreen.
Here is a look at what students and teachers can look forward to. Starting May 6, all HCPS high school students will receive a FREE Medium French Fry or Drink, with no purchase necessary. (Limit one per customer, per day.) This promotion will run until June 11 at two Bel Air Burger Kings located at 2122 N. Fountain Green Road (Rt. 543 and Rt. 22) and 200 S. Fountain Green Road (Hickory). Student ID required. The second promotion is a FREE Medium Coffee for every HCPS teacher, with no purchase necessary. The free cup of coffee (specialty coffee not included) must be redeemed before 10 a.m. Limit one per customer, per day. Employees should present their ID badge. This promotion will be a permanent fixture at both Burger King locations.
Free surgery soda or fatty fries for every student, what a wonderful idea.
How about a coupon for free insulin when they get diabetes.
Jack Rabbit – feel free to visit any of the Harloe Management Burger Kings in Harford and Baltimore County. They all have the new self-serve drink machines that offer over 100 drinks including Dasani water, flavored Dasani water and a huge number of sugar free drinks!
WOW a free medium water with student ID .
Marketing genius.
Says JackRabbit who is sitting at home criticizing a teacher who is working with students and the future business leaders of tomorrow. Another wonderful Harford County supportive parent I”m sure. Now reply ASAP since you are sitting at home refreshing this thread. Can’t wait to hear what words of wisdom you will have. What a Dbag
She can teach them all that never ending great bit of advice for when they enter the business world of the rest of their lives…
“Want fries wit dat? pull up 2 de 2nd winder”
Unbelievable. You want these kids to be productive, yet the normal bashers are on here whining about kids learning a skill, e.g., Marketing (and showing up on time, doing work, etc.) Yes BK may serve crappy food (as most fast food is anyway), but it is a multi-billion dollar business which your 401k plans probably own. I’d rather they spent time doing this then robbing a Dollar Store. You best hope they make good money to pay for all your SS and Medicare. Kudo’s to Mr. Rose for showing these kids the actual business world. Would be nice if more companies in other industries did this. Most kids graduate from school without any business or financial experience and maybe Mr. Rose’s showing them how an actual entrepreneur succeeds will put an impression on them to not be wage slaves bitching about the government all day.
Five Iron…….well said! Thanks for your support!